Expedition marks the centenary of the death of the legendary explorer
History Hit, the SVOD and content platform co-founded by historian Dan Snow, and award-winning digital content agency and media network Little Dot Studios (an All3Media company) have announced their exclusive media partnership with a new expedition to find, film, and document one of the last great lost shipwrecks of history – Sir Ernest Shackleton’s Endurance. Today’s announcement is being made on the centenary of Sir Ernest’s death.
The Endurance22 expedition to locate the shipwreck, which has for over a century remained inaccessible and undiscovered under the ice of the Weddell Sea, is setting off from Cape Town next month on a voyage to the Weddell Sea, off the coast of Antarctica where the Endurance lies at a depth of approximately 3500m in ice-cold seas. On board the South African icebreaker Agulhas II will be a crew of scientists and archaeologists alongside a team of highly experienced extreme environment film makers, led by Dan Snow, who will document events in real time. The expedition has been organised by the Falklands Maritime Heritage Trust.
This will be the most ambitious broadcasting project ever undertaken from the ice of the Weddell Sea. History Hit and Little Dot Studios will produce a range of content covering the setting up of the expedition, the voyage and search itself, as well as the history, science, and other themes that connect to the wider mission. Short-form content will be distributed to millions of subscribers across History Hit TV, HistoryHit.com, and History Hit’s podcast network and social channels, together with Little Dot Studios’ network of owned and operated digital and social media accounts including Timeline World History, Spark and Real Stories. The team will also be filming for a long-form documentary chronicling this incredible expedition.
Dan Snow, co-Founder and Creative Director of History Hit, said: “From the day I started History Hit, I knew this day would come. The hunt for Shackleton’s wreck will be the biggest story in the world of history in 2022. As the partner broadcaster we will be able to reach tens of millions of history fans all over the world, in real time. We are able to deploy some of the world’s biggest history podcasts, YouTube channels, Facebook pages and TikTok accounts to reach a massive number of history lovers. We are going to tell the story of Shackleton, and this expedition to find his lost ship, like never before. Live streaming and podcasting from ice camps, recording a vast amount of content that will live online and be accessible for generations to come. It’s a dream come true.”
Alex Hryniewicz, Director of Content, Little Dot Studios, said: “We are thrilled to be partnering with History Hit on this expedition to locate the Endurance. Dan is the perfect, expert host to convey the excitement and the complexity of searching for a 100-year-old wreck several kilometres deep in icy seas. The range of content we produce for different channels will provide an incredible amount of context – and we hope new insights – to a legendary story.”
Little Dot Studios is represented for television by CAA and is working with veteran documentary producers and impact executives from Consequential LLC on long form production.
About History Hit
History Hit is a media network focused on making history more accessible in the digital age.
It runs five successful podcast series, including the chart-topping Dan Snow’s History Hit, which has been running for six years, broadcasting seven times a week. Recent additions include bi-weekly shows Not Just the Tudors, fronted by Suzannah Lipscomb, and Gone Medieval, with Matt Lewis and Cat Jarman. The network publishes episodes for enthusiasts of all eras, from ancient times to present day.
History Hit TV, its SVOD service, was launched in November 2017, focusing on original history programming. Alongside over 400 original documentaries, interviews and films, it also offers an archive of over 1,000 podcasts ad-free to subscribers. It is available on Amazon Fire, Roku, Apple, Android and web, with more platforms available soon.
History Hit has nearly one million social media connections across Twitter, Facebook, Instagram and TikTok, and has recently launched digital publishing sections on historyhit.com focused on historical travel and video gaming.
About Little Dot Studios
Little Dot Studios is an award-winning digital content agency and media network established in 2013.
Specialising in creating meaningful connections between premium content and digital audiences, Little Dot Studios engages, grows and monetises digital audiences on social platforms and connected devices through data-driven, broadcast-quality creative.
Made up of over 350 digital experts, platform specialists and content superfans across the UK, US, Germany and APAC, Little Dot Studios works with the world’s most recognised TV, sports and consumer brands, creating premium video and audio content for more than 600 social channels globally and responsible for six billion organic views per month.
Little Dot Studios runs its digital broadcast network of more than thirty channel brands across social platforms and OTT video on-demand services; licensing over 15,000 hours of hand-picked long-form content, watched by over 400 million viewers in 2020 and expected to hit one billion viewers in 2022.
Little Dot Studios also owns sports-focused production studio WING, as well as broadcaster Dan Snow’s History Hit podcast network and SVOD service.
Little Dot Studios is an All3Media company.
About Consequential LLC
Consequential creates meaningful films, content and campaigns that uncover and share in-depth issues and educate and activate audiences. Founded by entertainment and social impact experts from Paul G. Allen’s Vulcan Productions, Rocky Collins, Ted Richane and Ruth Johnston, the company works with storytellers, philanthropists, production companies, investors, and brands throughout the life of films and programming on the most important issues of our day, including climate change, science literacy, public health, conservation, and human rights. Recent successes include Summer of Soul, Hunger Ward, USS Indianapolis: The Final Chapter, USS Indianapolis: Live from the Deep, The Reason I Jump and YOUTH v GOV.